Local SEO Tips – Google Maps (Google my Business): Part 1 – Photo Optimization

In this video I show you basic SEO tactics step-by-step to improve your local Google Maps visibility through your photos.   These are simple steps you can follow to quickly boost your local Maps visibility in front of your competition.  I explain the types of photos you need to be uploading,  how to geo-tag them and how to choose the best filename for the photo.

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Video transcription of the ‘Google My Business Photo Optimization’ tutorial:

We’re going to run though a few tips to help you get the most out of your Google My Business local listing. The Google My Business maps listing is one of the easiest ways to get free advertising and exposure for local business.

Throughout this tutorial I’ll take you through a series of optimization tips that you can use to put
yourself in front of your competitors; these are simple steps you can implement today. When I talk
about “optimizing your listing” I am focusing on making your company’s Maps listing more prevalent
when people are searching near you; the goal is to have your listing served ahead of your competitors.

Optimizing your Google my Business photos

So the first thing I want to look at doing is talk a little bit about one of the biggest things that people
overlook when they create their listings: the profile photos.

Your profile photos are a key aspect of your profile. Photos are not only important for customers
seeking to get an inside look at your company, but it’s a great way for Google to understand your
business.

Below are various ways you can optimize your photos to be favorable to how Google compolies
information on your photos; to then use this data in their complex algorithm to assist in deciding what
position they will display your company’s Map listing.

Geotagging your photos & using creative filenames

You want to make sure you’re geotagging all photos you upload to your listing. them. Additionally, you
want to make sure that you’re using creative file names. While Google can interpret a photo without
you telling them what the photo is about, if you name the image file with something that is relevant to
your service or location, it’s going to give you all the more visibility for that specific search.

If you’ve taken the photo from like, let’s say an iPhone or an Android, typically when you snap that
photo, it automatically logs in the coordinates of where you were at when you took the photo. So this
means that the photo that you upload from your phone typically will already have geo coordinates in
there, which will tell Google exactly where you were when you shot that photo. What better way to
articulate to Google that you’re local?

So, if for some reason you’re uploading a photo — let’s say from your computer — and you’re not sure if
it’s Geotagged, then I’ll also show you a quick way that you can tag these photos to make sure that they
are tagged with your Geo location.

Propagate photos to each available category

And the last thing, is make sure you propagate each one of the main sections of your Google My
Business Listing with photos. So there’s three main core sections.

  1. Exterior shot
  2. Interior shot
  3. At work shot, that basically shows you guys while you’re working or whenever you’re doing
    service.

Add as many photos to those three categories as possible.

I’m going to show you right now how we can tag photos with the geolocation (if they’re not already geotagged from your mobile device), as well as how you can name them accordingly. These two simple things is going to give you a great big step up on your competition because, I would say, I don’t know the exact numbers, but 80% of the listings that we optimize for our clients, they don’t actually have their images treated or tagged properly. And that’s what this is all about: giving you as many tips as we possibly can to allow you to take advantage of your Google My Business Listing. Remember, this is a free way that you can get everyday exposure, and as a result, phone calls for your business.

So, let’s go ahead and jump into it. I’ll walk you through a couple of easy ways to upload these photos
and how to best tag them, and a couple of tips as we do that.

Step-by-step walkthrough to improve your  listing with photos

Okay. So we’re going to go through and we’re just going to show you quickly how you can

  • Upload these photos
  • How you can geotag photos that are not already geotagged,
  • As well as different best practice tips for good file name descriptions,
  • These three things will help Google understand your photos, and in turn, your listing.

 

Log into your google account

To do this, the first thing that we need to have is, of course, a Google account or a Google business listing. So what I’m going to do right now is sign into my Google account that we’re going to be working through and then go straight through to Google My Business.

Now, if you don’t currently have a Google my business listing set up, definitely advise that you get one set up. Or if you don’t know how to claim your current listing that’s listed on the map system, then you just give us a call and we can actually help you get through and claim that current listing that you may not have control over.

As you see, we just went to the menu here. And then from there I just go down to the Google my business icon, that’ll actually get me right over to the Google My Business Listing associated with this Google account. For today, what we’re just going to look at is just the tips that we went through on some of the things for the photos, because, again, these are just real easy things that you can do that are really going to give you an edge up.

Here we are at the photos. As you can see, we already have a bunch of photos uploaded, but we’re just going to assume that you just have a handful.

Propagating the main photo albums/categories

The categories that I want to go over today are just the interior photos, the exterior, and also the at work, because that’s going to fit most of the service-oriented businesses, and that’s a big majority of what we work with and what we see. So assuming that we have, let’s say, the interior, currently we have nothing for the interior, right? Right now there is one already in here. But this is an interior shot, typically of the office, that’s what this category is intended for. If you have, let’s say, even a Home Office, that’s okay. You can still upload a photo of let’s say, you know, your desk or just your office as a whole and that would be sufficient for this. So you don’t have to have a brick and mortar location to upload a photo of your office.

Geotagging photos and using creative filenames

What I’m going to do here is, I’ve got a photo, and I’ll just show you the photo really quick. This is a photo of a Home Office. And you can see that this photo, actually, the file name has already been labeled with something descriptive. So, the file name is inside office with desk, right? So it tells Google what this photo is and it’s descriptive to my Home Office. So this photo has no geotags on it right now. So we talked about the fact that when you take a photo with your iPhone or your Android device, it typically will geotag that photo for you. In this case, this photo let’s say came from my computer or maybe a camera that did not geotag it. So what I’m going to do is show you first, is how to tell if your photo is geotagged at this point, you can just right click on it and then whether you’re using a Mac or windows, they’ll have an option here that says get info. And then you’ll be able to see here that this file pretty much is blank without any real descriptive information on it. So it’s just the filename that you can see here. If in fact, it was already geotagged, you would see it as part of this opening information. You would see under general, it would say, location and it would give you some geo coordinates.

So, what I’m going to show you how to do is how to actually geotag that image with the location of your office, so that Google in fact knows that this image was taken from your location. So to do this, one of the easiest ways is just go over to this GeoImager.com, and it’ll allow you to basically drag photos in here. And then put in the coordinates down here, latitude, longitude, and then you can download it and it’ll go ahead and label that photo with that information. So I’m just going to drag my photo of the office in here. Okay. So the photo is down here now, that means it’s basically ready to be tagged. But now I need to know the coordinates of my physical address, location. So in order to do that, another easy free tool you can use is gps-coordinates.org and I’ve already plugged in the address just to save some time.

So you would just type in your address here, city, state and zip, and then click get coordinates, and you can see that this matches the address of the business. And here’s the latitude, so I’m just going to copy the latitude and paste it in over here, and then copy the longitude. Paste it in there, and now if I scroll down here, I’ve got the coordinates right? And if I wanted to change the image description file name, I can type that that in here. But I’ve already got a description that I like. So I’m just going to go ahead and, actually it looks like it’s going to want me to put in a description. So office with desk. So I’m going to have it right, the tags. So I wrote the tags and now I’m going to have it download..

So now it’s downloaded and I’m going to delete this other image just so we’re not confused cause this is the image that was not currently tagged. And then I’m going to bring my image that I just downloaded that is tagged and bring it right in here, so you can see that. And so here’s the image right here that we already tagged and let’s go ahead and look at that tag that you can now see that has been added to the description of the image based on our tag. So you can see right here our latitude and longitude is listed.

Okay, so now that we have that, we’re just going to go in and upload that to our interior gallery here. So there it is. Interior, we’re going to click the blue add plus sign and then we’ll drag it in. Okay, so now it’s going to add it in here. And now we’ve got an image associated with the interior of the location. And so you see this image here where it’s showing like an interior shot of kind of like a, maybe a deck that’s typically not what you want to do. But again, it’s not a totally bad idea because it’s descriptive to the services that we offer. This is a roofing company and so they offer walk deck coding and that kind of stuff. So you do want to actually get kind of creative when it comes to, especially if you have a home office, like how you can upload photos of your exterior and interior, that are going to be relevant to your services because not only is it going to be relevant to your keywords, but also it’s helpful to look a little bit more professional when you have like a home office instead of just looking like, you’re just uploading a picture of your kitchen or something where it just looks like you maybe just kind of stay at home all the time and take random service calls now and again.

Now you can see here on the exterior, a good example of what I’m talking about. On the exterior, this is a roofing company. So while we’re going to upload a photo of the exterior of our home, because we work from home, let’s make it a photo of, let’s say a rooftop of our home. So here’s a photo. You can see, we’ll upload this photo as an exterior shot of our “home office”. But since we’re a roofing company, we show a roof. Now, let’s say if you’re a landscaper? Maybe you show your backyard, the exterior of your office backyard or maybe some kind of vegetation arrangement in your front yard in front of your office window or something. So again, we want to have a descriptive descriptions here: “office roof in

Avondale”. So it’s descriptive to what we do. That’s the file name. And this file we got right from our phone that already, I believe, has the geotagged information of the location. So this one, looks like, actually does not currently have the geo information. So we would want to follow the same process for this image as well to make sure that we do get a descriptive location tagged to this photo before we upload it. But for just the sake of simplicity, we’re going to assume that that’s on there and we’re going to upload it. And then there it is.

So, there it is. You want to make sure that you upload as much as you can to each of these categories, but your most important ones are going to be interior, exterior and the “at work” one. Now, if you’re a, let’s say you’re a retail type business and have a brick and mortar shop, then you’ll have, instead of the “at work” field, you’ll have a product option here instead. Then you’ll just do the same thing: you’ll upload photos of your product and you’ll describe them, and those kinds of things. And then of course, if you don’t have your overall cover image or your logo image, that’s super important. So before you do anything else, just make sure you have those images tagged and descriptive and have those uploaded.

I would say you want to shoot for at least six to six to eight photos for each one of these three main
categories we covered today.

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