If your small business doesn’t already have a solid online business presence, it’s time to get a one. A professional website is the first step to building this presence. Once you’ve got a sharp site up, you can take your online small business marketing efforts to the next level – driving traffic, creating more leads and getting more conversions.
Getting the perfect small business website up, however, takes a bit of planning and thought. If you’re hiring a web designer, you need to collaborate with them and ensure they understand everything about your business, what motivates you, and how to best translate your brand and mission to the web.
If your budget is limited, however, and you’re doing it yourself – or working with an agency that doesn’t specialize in small business site – it pays to put the thought and care into creating the best site possible.
To get you started, here are 5 Website Design Tips For Your Small Business.
#1 Create a Website Strategy and Plan
Your small business website should be an extension of your business, which should already have its own clear goals and business strategy. Likewise, your website should have its own comprehensive strategy, laying out the site’s goals and purpose. Nailing this down will influence every aspect of the site and ensure it represents your business accurately.
When crafting this site plan, you can start by answering these questions:
- Who are your customers, and who are you trying to attract?
- What are your goals for the website?
- What information do you need to provide visitors, and what is your main product/service/offer?
- Do you have marketing automation for lead generation?
- What are your main Key Performance Indicators (KPIs) for small business success?
#2 Keep It Simple, Keep It Clean
Nothing will turn a visitor off from your site as quickly as a cluttered, confusing website. Whether it’s a terrible layout or an overwhelming number of buttons, text and graphics, a cluttered layout is hard to read and can be downright distracting.
Keeping a clean layout be as simple as using plenty of white space. Keep buttons and text to a minimum and ensure any call-to-actions and other essential info (like phone numbers) is easy to find.
With font and color palette, try to keep them consistent. Stick with one or two complementary colors for the layout and ideally one clean font.
#3 Make Sure It’s Mobile Friendly
If you primarily work from the computer, it’s easy to forget that most web traffic now comes from mobiles devices. In fact, mobile web traffic was 52.2% in 2018, according to one survey, making a user-friendly, mobile-ready site design essential to establishing an effective online presence.
One best practice is to design your website for mobile first. If you can pare the site down to just the essentials, making them fit comfortably a smartphone screen, you can be sure your prospects are getting the best site experience possible. Then, you can “upscale” the design to a desktop-ready design.
#4 Make Your Offer Clear and Prominent
When people come to your small business site, what are they looking for? Usually, to buy something from you, or hire you and your services to solve a problem. It’s thus a good idea to make sure they know exactly what they’re getting or what services you offer immediately upon landing on the page.
This can mean putting a bold, clear CTA front and center on the landing page. It can also simply mean making your unique value proposition front and center, so customers are immediately motivated to work with you.
#5 Get Those Social Sharing Icons On There
Social sharing buttons are crucial for any small business marketing success. Social media provides your customers with some additional info about your business that you can’t always fit on your website. This includes things like customer reviews and proof, up-to-date holiday hours, pictures and check-ins – all of which can be the extra push customers need to buy from you or stop by the shop.
Additionally, social media is an excellent channel for content marketing and content sharing.You can share photos, updates, videos and articles right in customers’ feeds, keeping things fresh and current. You don’t even need to have a separate blog (though that is still an essential marketing tool). And social media is a super easy way to get more customers; current fans can easily share with their friends at the touch of a button.
So, make sure those social icons are easy to find and easy to follow, right on the front of the homepage.